Top 10 most expensive logo designs in history

Here’s a curated list of the top 10 most expensive logo designs in history, showcasing how major brands have invested heavily in their visual identities:

1. Symantec ($1.28 billion)
   Symantec’s logo revamp included acquiring the Trust Seal (formerly VeriSign) and rebranding. The cost was a blend of marketing, brand acquisition, and integration expenses.
   

2. BP ($211 million)
   British Petroleum’s “Helios” logo redesign in 2000 symbolized green energy. The high cost included brand strategy, implementation, and advertising.
   

3. Accenture ($100 million)
   Originally a spin-off from Andersen Consulting, Accenture’s simple yet impactful logo represented a fresh start, with most costs going into global rebranding campaigns.
   

4. Posten Norge ($55 million)
   Norway’s postal service redesigned its logo to reflect modernization and digitization, with significant investment in marketing and logistics.
   

5. Australia & New Zealand Banking Group (ANZ) ($15 million)
   ANZ spent millions on its logo overhaul, representing its expansion into Asia and modernization efforts.
   

6. Pepsi ($1 million)
   Pepsi’s 2008 logo redesign involved meticulous attention to geometric proportions and emotional branding, handled by the Arnell Group.
   

7. BBC ($1.8 million)
   The BBC modernized its logo in 1997, simplifying the design while maintaining brand recognition, with costs directed toward implementation.
   

8. City of Melbourne ($625,000)
   Melbourne’s vibrant and geometric logo reflected its cultural diversity, costing heavily due to design and roll-out expenses.
   

9. London 2012 Olympics ($625,000)
   The controversial jagged design symbolized energy and vibrancy, with high spending on branding and global outreach.
   

10. Nike (Initially $35, now billions in value)
    The Swoosh logo, designed for $35 by a student, is now invaluable, symbolizing Nike’s global dominance in sportswear.
    
    These logos emphasize the strategic value of branding, where costs often include design, marketing, and implementation to ensure global recognition.