When choosing an image format for your website, the goal is to balance image quality, file size, and compatibility. The most commonly used formats are:
1. JPEG (or JPG)
Best for: Photographs and complex images.
Why?: JPEG offers good quality with smaller file sizes, ensuring faster loading times without compromising too much on visual appeal.
2. PNG
Best for: Images with transparency, logos, and graphics.
Why?: PNG supports transparent backgrounds and delivers higher quality than JPEG, but with larger file sizes.
3. WebP
Best for: Modern websites focused on speed and quality.
Why?: WebP offers superior compression, reducing file size by up to 30% compared to JPEG or PNG, with similar or better quality.
4. SVG
Best for: Icons, logos, and simple illustrations.
Why?: SVG is scalable without quality loss, making it ideal for responsive designs.
Which to Choose?
For speed: Use WebP for images and SVG for icons.
For quality: Use PNG for sharp graphics and JPEG for photos.
For SEO: Smaller, optimized images improve page load speed, boosting your site's rankings.
👉 Pro Tip: Use tools like TinyPNG or Squoosh to compress images without losing quality before uploading to your website.
